E-Commerce Website Solutions

Who’s at Fault for Website Problems?
Now, don’t get it in your head that website problems are the fault of the development agency or the programmer. No, the majority of problems can be reduced to a single problem: communication.
I find that the relationship between a company and its website developers becomes tenuous very quickly, and after being in the industry since the near beginning, I think I understand why.
Clients, or the “website buyers,” need a website. The problem is that they don’t know what to ask for or how to ask for it. Beyond something that “looks nice” or goals that focus on the visual, there is usually very little understanding of what creates a successful presence for a company online. Therefore, the developers do what they think is best. They fill in the gaps with what they know, and if the client doesn’t ask for it, it doesn’t get done. Programmers need specific instructions, and clients usually aren’t in the position to understand, much less provide those instructions.
Two companies are trying to collaborate to produce something, but they are speaking two different languages. The scope of the project grows, the development company puts in more and more hours than budgeted, and the clients grow more and more dissatisfied because they want something but cannot communicate what exactly they want.
When the e-commerce website is delivered, the development company tends to see it as “done” and moves on to the next project. Meanwhile, the customer already has a list of things they want to change. Many e-commerce website developers and development companies see websites as a project that has a completion date. To companies that use their e-commerce website to conduct business, the website is never done. So, not only is the language different between these companies, but the expectations and goals are completely different as well.
Bringing It All Together with Analytics
I cannot understand why there are so many businesses that do not use analytics. Analytics is the key to most of what you need to know in order to make intelligent decisions about your e-commerce website in terms of marketing, search engine optimization, social media, and pay-per-click advertising. Even design changes can be improved and measured by simply using your analytics.
Without analytics, you cannot put dollar signs in front of improvements. You can’t know for sure whether that new design works better or worse. You won’t be able to tell whether that new copywriter is connecting to the audience. All of these questions that are vital to determining profitability are founded in the proper applications of analytics.
When you bring it all together, here’s what I have found:
Search Engine Optimization (SEO)
SEO yields a drastic improvement based on the desired metrics. For websites measuring pure visitor numbers, the number can be exceedingly high in bringing “eyeballs” to the site. For ecommerce and lead-generation sites, I have witnessed increases in conversion rates between 200 percent and 400 percent, because not only does SEO increase the number of visitors, but it also increases the quality of visitors, resulting in better visitors who need what you may have. The big difference in numbers depends basically on how old the e-commerce website is, on whether SEO has ever been performed, and on your desired metrics (visitors, contacts, conversions, and so on)-there are a large number of dependent factors.
Design Improvements (Usability)
Once you get people to the website, the next goal is to get them to do what you want them to do. Unfortunately, there are usually design obstacles, content issues, or unclear steps in the process. The process of improving the visitor’s path through the e-commerce website is called usability.
Usability transforms a website from the corporate vision of what it should be to the user’s vision of what they need. By changing the information, graphics, and organization of an e-commerce website to meet the needs of the user, the ability of the e-commerce website to gain new customers and retain old ones will increase dramatically. Jacob Neilson, a usability guru, estimated that the average website can experience an 83 percent to 135 percent improvement in metrics, though he has seen improvements far beyond that.
Analytics
Analytics tells you what happened and why. A survey of Forrester Research’s Web Analytics Peer Research Panel showed the companies that hired a full-time analyst experienced a 900 percent to 1200 percent return on their investment. From my experience, that can happen well within the first year of an analyst working on an e-commerce website, because they find many of the largest issues first.
Without analytics, you cannot put dollar signs in front of improvements. You can’t know for sure whether that new design works better or worse. Essentially, of all the tools in your online-marketing kit, analytics is the toolbox. Without the toolbox, you cannot carry all the tools you need, and you can’t justify adding more. It’s a poor analogy, but I hope you get my meaning.
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Integrated E-Commerce Solutions With Web Analytic Tools

E-commerce is unlike a physical store where one can keep a count of how many people came in and how many stepped out. In a website based business, if one wants to count the numbers of customers, then it can be done by counting the number of visitors to that site. However, counting the site visitors and their profiling is easier said than done.
There are many web analytics tools which are available for this purpose. But identifying and implementing the best one is a task in itself.
These monitoring tools can also be integrated with the site during by expert e-commerce solution developers.
Initially these tools would only count the page views, and clicks. Today, the analytics can process the data and present an advanced analysis of the effect on viewership of marketing campaigns. They can segregate the traffic coming from social media campaigns and the one coming from e-mail marketing campaigns or from pay-per-click campaigns.
Some of these tools which e-commerce solutions are using are:
1. Google Analytics
Being a freely available tool, this is tool is the most preferred tools of entrepreneurs. Most of the small and medium businesses owners also prefer Google analytics because it has the simplest user-interface. All the tabs and sections are quite self-explanatory and the tutorials to use it are also aplenty.
2. Piwik
Piwik is an open source analytic tool which provides real-time statistics. It runs on the web servers of the users. This analytic tool is preferred by those who want an inexpensive solution and believe in the shared intelligence as manifested in open source software systems.
3. Webtrends
This is also one of the commonly used analytic tool by e-commerce solution developers. It is considered as one of the effective tools for compilation of trends from circulation by through social media like Twitter, Facebook, Pinterest etc.
4. Adobe Site Catalyst
Site Catalyst is a part of the Adobe Online Marketing Suite. It has one of the finest tools for capturing the statistics of video engagement by users. Also it can monitor how many people accessing the site were routed through social media or how many were viewing the mobile version of the website.
5. IBM Coremetrics
This analytic tool provides actionable information for the marketing department of a company and also details about the returns on investment of an advertisement campaign. This analytic tool is provided at enterprise level pricing.
These tools can be conjoined with the e-commerce website by skilled developers. With all these tools, the business can easily access the data about the customers. They can create a profile of the customers like which part of the world they are from. It can also be known that through which platform did they reach -whether social media or an e-mail. With more details about the site visitors, the e-commerce can convert them to real customers and reap profits!
Daniel Jose is Software Development Services expert and has been sharing a proud association with Vcare Software Development (VSD) for long. VSD provides services for following industries like telecommunication, media applications etc. Daniel is currently working as a consultant on E-commerce solution and E-commerce website development

Is China an Outlier As Compared To Other SE Asian Countries When It Comes To Mobile Commerce?

There’s no use of arguing with how the world is – mobile world, inevitably, is now another layer of world over our physical one. Computers are now shrunk to fit in our hands and make complex digital processes as easy as a tap of a finger. Thus, there’s no wonder that everyone is taking advantage of the opportunity and ultimately end up triumphant in the field. Many countries have been continually taking home lucrative earnings through mobile commerce (or m-commerce) – the purchasing of products online through mobile devices.
A recent study (facilitated by Global Web Index) shows that 55% online users in China made a purchase on mobile, making the country the top in m-commerce as of the fourth quarter of last year, 2012. South Korea, India and Indonesia came in second and third with the former’s 37% m-commerce rate and the latter’s equal 26%.
Indeed, China has become the biggest online market and most ideal venue for mobile consumerism. It has in fact by a long shot surpassed the mobile commerce rate of the U.S. A few reasons behind this are the growing populace of Chinese getting hooked in using mobile devices (smartphones, tablets and other microcomputers) that a computer desktop is no longer the primary means to access the internet; and the improving 3G network capabilities that give users better online experience. Even purchasing online through mobile devices.
China takes very good steps – most prominently the improvement of their 3G network – in order to make m-commerce work for them. Other countries are expected to find inspiration in this sudden dawn of China’s m-commerce era.
China indeed is an outlier m-commerce country among other countries in Southeast Asia.
How so? You might say that China is a really big country and has a no smaller population and that there’s no wonder why many people from the country use mobile devices to access internet; and you might be right. Except countries like the Philippines is a small one with an overwhelming number of online users but has a significantly low m-commerce rate. This fact should defeat the purpose of the argument.
China’s sudden triumph in mobile commerce is one that does not come as a surprise. Many people have foreseen this, due to the country’s efforts to give access to Internet to its population. Another reason to China’s unsurprising uprising as an m-commerce giant is that everything nowadays are much easier. Purchasing products that used to require physical energies and efforts can now be done by tapping a button in one’s smartphone’s or tablet’s screens.
Mobile devices are innovations that are rightful of being utilized and thus eventually taken advantage of. Transactions are much faster and easier. People love it, too.
China’s sudden reign in this field shares an inspiration not only to other countries but other individuals too – opportunities are everywhere. It’s no secret that China has been on the verge of an unenviable wealth gap and through mobile commercialism is this might be resolved. It might take time, but it’s not impossible to happen.
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E-Commerce Web Designing – A Complete Introduction

Online retail owners have a mindset that displaying costly and branded products is enough to persuade the people to purchase them but as far as online shopping is concerned, their e-commerce business should be attractive and should have some essential features to make people purchase the products. Online shopping portals are always at a disadvantage when compared to the physical shopping stores because the buyers don’t get the opportunity to feel the product in their hands due to which a lot of them back out.
Further in this post, we are going to have a look at some important elements that should be embedded in an e-commerce website in order to provide a comfortable online shopping experience to the buyers.
A Dedicated Search Bar
Online shopping fanatics do not scroll through items they don’t want. That is certainly because they are looking for a specific product. A search bar is considered to be the biggest highlight in the web and the e-commerce world because it gives the users an opportunity to manually type the name of the product they are searching for so that they can get directed to it in no time.
The web developers therefore keep this in mind and use all the necessary HTML and XML coding so that all the products can get linked straightaway to the search bar for manual searching.
A Highlighted ‘Buy This Product’ Button
Buyers as always are impressed by the colorful design and graphics. In order to ensure that they get a complete satisfaction from their purchase, e-commerce websites provide a highlighted ‘buy this product’ button beside every high resolution image of the product displayed. For this purpose, several shopping portals are nowadays using high-end web designing techniques and methods along with a top notch content management system so that they can get better managerial control over the website along with keeping a record of all the sales per day.
Special Effects, Flash Content and Slideshow feature
E-commerce websites nowadays are greatly depending upon their showcase. The better they display their portal, the more people are going to buy from them. The persuasion process is not complete without using a flash content in a shopping website. Hands on or advertisement videos when embedded in each webpage attracts a great amount of traffic towards the portal. Good web developers therefore make sure that whichever e-commerce website they are constructing gives the front end manager a full control over the graphic dashboard by using good CMS solutions for the purpose.
Simple and time saving checkout page
People usually purchase their desired products online because they get an opportunity to do everything right form their respective homes without having to go places. E-commerce websites therefore provide the simplest possible checkout page for their transactions by giving them payment options like COD, PayPal and Credit/Debit card so that they can choose the payment option they prefer by filling up all the relevant details in the payment form.
In order to reduce the maintenance time drastically, you need to get your e-commerce website design done from an expert. Such a website is filled with plenty of images of your products and services. There are plenty of animations to attract your clients. You can add or delete several images according to your needs. E-commerce website designing is perfect for people who want to give their website an ideal makeover. These are some of the finest things which you need to know about web designing. For further information on this topic, you can consider seeking some professional guidance. With a little bit of help and guidance, you can create a custom made website.
E-commerce websites especially in India have been growing at a rapid speed and therefore the demand for Web Design India. Website user experience part should be implemented in the best possible manner because in order to rise in online retail business, one has to make the website navigation as simple as possible for the end customers. If you are looking for a best Web Design Company for your next E-commerce portal, please feel free to contact Imenso Digital.

Tips for the Best E-Commerce Design

E-commerce design must be strategic and attractive at the same time. Some of the common mistakes of e-commerce websites is making their website too visual with flash animations which can slow down the browser of a shopper and use color schemes that send out misleading signals. There are also some cases wherein the designer fails to consider the usability and ease of use of an e-commerce website because he is too caught up with his design. Even if creative elements add more appeal to a website that should not be everything about the website. In order to design the best e-commerce website in, here are a few design tips to keep in mind.
Visible Shopping Cart
Because an e-commerce website is really designed for shoppers, the shopping cart must be visible. One look at the website and shoppers must be able to immediately locate where it is. Also, when a shopper adds something to his cart, he wants to make sure that it is really added. Hence, somewhere within your website, there must be an area where the shopper can check his items and for each item added, there must be a notification.
Effective “Add-to-Cart” Buttons
Different call to action buttons makes visitors and customers react differently. For example, instead of putting “add to cart” or “buy now” some e-commerce websites will use “more details” or “learn more.” The latter will actually make it more difficult to make a sale because instead of letting customers immediately buy, you will direct them to read more information instead which they do not want. Use “add to cart” or “buy now” instead as these directly call for an action to customers.
Add a Search Engine
Take into consideration adding a search engine for your e-commerce design. According to some studies, about 20% of customers actually use the search engine in e-commerce websites as it makes finding the item they are looking for easier instead of following the category path. Furthermore, adding an auto-complete function to the search engine will prevent wrong results when customers type in a certain keyword.
Clear Navigation Paths
If you have too much products or services to sell, categorizing them all may result in too many categories. This can make navigation harder for customers if there are too many categories that appear. Adding a “fly out” function (a function wherein a category box appears when you hover the mouse over an umbrella category) may be useful as it prevents all your categories from getting too chaotic.
Controlled Shopping Experience
It may also be helpful to let customers customize their shopping experience. All of them have different needs and all of them have different preferences. Adding tools that will allow them to match their needs can be very helpful to make their shopping experience easier and more efficient. Make sure to include buttons that will allow customers to sort products by price, size, bestsellers, collections, and many others.
E-commerce design should not be too difficult. Think as a customer and what you would want when shopping on an e-commerce website when designing to make sure that everything you need to make your shopping experience better is included.
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Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

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After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.